Ad Performance Tracking
By tracking your performance and conversions, you can identify which clicks are more valuable and increase the efficiency of your ad spend. In order to do this, you first should track what your users are doing on your site. With more data about your customers, you can make better decisions about how to run your business. For example, if it’s determined that a particular product on your site is very popular, you can invest more money into bidding competitively for keywords that lead to more traffic and conversions for that site.
Advertisers use TagMan’s system to manage “tags”—pieces of code put on web pages in order to track how visitors arrive there. By keeping accurate tabs on that data, advertisers can appropriatey pay out commissions. Customers include Virgin Atlantic, travel agency Thomas Cook, and interactive agency Media Contacts.
In the interest of full disclousre: I am a partner of TagMan.
